I was down south for a day and stopped by New Frontiers Natural Marketplace in San Luis Obispo to check out their new store location on Los Osos Valley Road (the old Circuit City spot). It’s sooo much nicer compared to their old location on Foothill; it’s all shiny and new. And it’s huge! The feel and vibe now is very much like a Whole Foods.
The grocery section has many of the products that I’m used to getting including Daiya, bulk foods and what looks like a nice produce section. The pricing seems to be similar to Whole Foods, but there’s also sales that make some things a bit more affordable (at least on the day that I was there).
Since I was going to be in the area for such a short time, I only got prepared food from the deli/hot food section. There was a few vegan items including the Vegan Lentil Loaf for $7.49. I haven’t always been a fan of lentils but the loaf was savory and tasty. Well-seasoned, not too salty, and looks kinda like a slice of cake – I would totally get it again.
I didn’t get a chance to try anything else. Besides the deli, I skipped by a sushi bar, bakery, gelato bar, pizza station, a stir-fry station, and of course a salad bar. You would be skipping around the store too if you knew how deprived SLO had been of a store like this.